Kinds of Paper In Catalog Printing & Sandwich Packaging Paper

There are many things that are crucial to catalog design. Your images should be enticing and sharp. Your text and even the typeface you utilize for the text is necessary. The cover page style and the design of your catalog's product pages all play important roles in developing a catalog that will bring in new customers and sales.

However none of the things discussed above are more vital than the type of paper you will select to print your catalog on. The "feel" of your catalog is crucial to your prospective customers. The longer they have your catalog in their hands, the more product they will purchase. In this short article I will go over a few of the lots of paper choices you have to print your brochure on.

First you need to choose if the cover will be the exact same paper as the rest of your brochure. The cover will be of heavier weight then the interior pages.

Second you will need to choose layered or uncoated paper for printing your brochure. Coated paper is for the glossier designs and uncoated is more economical, however can still show your products well.

You have 2 things to think about first, "Will it be shiny paper or not?", "Will my cover be the very same weight as the interior pages of my catalog?"

Once you have actually answered those two questions the next decision is what the weight of the paper will be. Paper normally is just chosen for 80 lb. Not all paper is measured by weight.

Now the above is really over-simplified. There are other types of unique paper you can pick from. There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a high-end or pricey item.

There are likewise other factors to consider when choosing the paper your catalog will be printed on. Such as the method of printing you are going to pick.

You can select layered or uncoated paper if you are going to have your catalog printed on a hot-set web press. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is absorbed into the paper, if your printer utilizes a cold-set web press. A cold-set web press can not print on layered paper.

If your printer uses a sheet-fed press then you can select from any of the high quality documents they have available. The exact same chooses printers that do digital printing.

It will depend a lot on the printer you choose. You require to discover what type of paper is available and you will wish to see samples of the paper to get a much better concept of which one you wish to print your catalog on. Also ask your printer to suggest the various types of paper they think will be the best for your catalog.

Here is a list of some of the types of paper your printer might have offered for you to select from or may have the ability to buy for you.

Four things determine the quality of the paper, opacity, surface, brightness, and ppi. (Pounds per inch) Brightness impacts the contrast and sparkle of the paper. It affects how your text will stick out on the pages of your brochure. Opacity is just how much your ink is visible from the back of the page. If a paper is too opaque, your text and images from one page will be translucented onto another page that your consumer is trying to check out. The finish impacts the feel of the pages and also how your images will look. The lower grade surfaces produce grainier images while high quality finishes hone the look of your images.

Ask your printer to offer you with samples or example booklets and a cost list for printing your brochure on the various kinds of paper prior more info to you decide. You understand what your budget is and paper is only one of the costs you have to think about.


None of the things discussed above are more crucial than the type of paper you will select to print your brochure on. In this post I will go over some of the many paper choices you have to print your brochure on.

There is textured paper, photographic paper, and other more expensive paper to select from if you are selling a pricey or high-end product.

If you are going to have your catalog printed on a hot-set web press, then you can choose layered or uncoated paper. You need to find out what type of paper is offered and you will desire to see samples of the paper to get a much better concept of which one you desire to print your brochure on.

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